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IGNOU BRL 102 Solved Assignment 2025-26 English Medium PDF Download Details

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Course Code	BRL 102
Course Title	Introduction to Retail Marketing
Session	2025 – 2026
Medium	English
Assignment Code	BRL–102/TMA/2025-26

IGNOU BRL 102 Solved Assignment 2025-26 English Medium Question Paper

BRL 102 : Introduction to Retail Marketing

(A) Short Type Questions

1. What are different promotional methodologies for a store?

2. Explain core marketing concepts?

3. Discuss the factors which affect the nature of consumer decision making?

4. What are the sources of sales promotion?

5. How to set budget for local store marketing?

6. What are the steps in individual selling? How are they different from the B2B selling?

7. Explain the different types of retail promotion.

(B) Essay Type Questions

8. Discuss different types of price strategies?

9. Explain various categories of advertising with specific examples.

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