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Course Code	BRL 102
Course Title	Introduction to Retail Marketing
Session	2026 – 2027
Medium	English
Assignment Code	BRL–102/TMA/2026-27

IGNOU BRL 102 Solved Assignment 2026-27 English Medium Question Paper

BRL 102 : Introduction to Retail Marketing

(A) Short Type Questions

1. What do you understand by the term “marketing mix”? Explain with an example.

2. What are the types of consumer decision making process?

3. Explain the influence of situational variables on shopping behaviour.

4. What are the main types of selling?

5. What are the qualities of effective sales person?

6. What determines customer needs?

7. Explain SPANCO Sales process.

(B) Essay Type Questions

8. Describe Retail Promotion. What are the types of Retail Promotion and how does Retail Promotion impact Consumer Buying Behaviour?

9. How does Advertising help in Product Promotion? And explain various categories of advertising with specific examples.

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