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IGNOU BRL 108 Solved Assignment 2025-26 English Medium PDF Download

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IGNOU BRL 108 Solved Assignment 2025-26 English Medium PDF Download Details

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Course Code BRL 108
Course Title Retail Operations and Store Management
Session 2025 – 2026
Medium English
Assignment Code BRL–108/TMA/2025-26

IGNOU BRL 108 Solved Assignment 2025-26 English Medium Question Paper

BRL 108 : Retail Operations and Store Management

(A) Short Type Questions 

1. Explain the marketing implications for high and low involvement product categories.

2. What are the different dimensions of customer loyalty?

3. What measures can one take to put CBDs close to commercial offices and cultural and entertainment facilities?

4. How many types of fixtures exist? Explain the specific fixtures in each type.

5. What is the concept behind making merchandise planning an interactive process?

6. Which are the elements of the promotional mix? Explain each of these elements briefly.

7. What is financial leverage? Explain the same with suitable examples extracted from retail business.

(B) Essay Type Questions 

8. Explain the concept of Balanced Scorecard with the help of a suitable diagram. Also discuss each of the Balanced Scorecard perspectives briefly.

9. What are the factors that affect retail pricing and discuss these factors briefly. Also explain, Why is a consumer an important factor that influences retail price?

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