IGNOU BRL 108 Solved Assignment 2026-27 English Medium PDF Download

IGNOU BRL 108 Solved Assignment 2026-27 English Medium Question Paper

BRL 108 : Retail Operations and Store Management

(A) Short Type Questions

1. Explain consumer buying behaviour in retail. Discuss the factors influencing consumer decision-making in a product category with suitable examples.

2. Explain the process of store site selection. Discuss the major factors that should be considered while selecting a retail location with the help of example.

3. Discuss the importance of store layout and design in retail operations. Explain different elements of visual merchandising used in retail stores.

4. Explain the marketing implications for high and low involvement product categories with help of suitable examples.

5. Discuss the retail promotional mix. Explain how advertising, sales promotion, and other promotional tools contribute to retail performance.

6. Explain the concept of Balanced Scorecard in retail operations. How can retailers use financial and non-financial measures to improve the performance?

7. Discuss various retail pricing strategies. Explain the factors affecting pricing decisions in retail organizations.

(B) Essay Type Questions

8. Discuss in detail the customer retention and loyalty strategies adopted by modern retailers. How can CRM and loyalty programmes enhance long-term customer value?

9. Discuss the strategic importance of merchandise planning, category management, and human resource management in achieving retail competitiveness and profitability.

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