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Course Code	BRL 111
Course Title	RETAIL CONSUMER BEHAVIOUR
Session	2026 – 2027
Medium	English
Assignment Code	BRL–111/TMA/2026-27

IGNOU BRL 111 Solved Assignment 2026-27 English Medium Question Paper

BRL 111 : RETAIL CONSUMER BEHAVIOUR

(A) Short Type Questions

1. What are the steps involved in retail consumer buying process? Write a note explaining the consumer buying cycle in retail industry.

2. Why is product quality and pricing a barrier in building loyal customers? Explain.

3. Briefly explain the role of post purchase evaluation and satisfaction in retail shopping.

4. “More and more retailers are using social media for promoting their products and services”. Discuss.

5. How can retailers use AI and machine learning to improve customer segmentation and personalize marketing strategies?

6. What are the differences between RFM analysis and Customer Lifetime Value (CLV), and how do retailers use these models to target potential consumers?

7. How does store layout influence consumer navigation, product discovery, and purchase decisions in a retail environment?

(B) Essay Type Questions

8. Discuss the impact of online reviews and ratings on consumer decision-making and buying behaviour. Explain how positive and negative reviews influence consumer perceptions, trust, purchase intentions, and brand loyalty, with suitable examples.

9. a) State the factors influencing impulsive buying behavior of a consumer.

b) What are the ethical considerations and practices in retailing? Explain.

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