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Course Code	BRL 114
Course Title	VISUAL MERCHANDISING & STORE PLANNING
Session	2026 – 2027
Medium	English
Assignment Code	BRL–114/TMA/2026-27

IGNOU BRL 114 Solved Assignment 2026-27 English Medium Question Paper

BRL 114 : VISUAL MERCHANDISING & STORE PLANNING

(A) Short Type Questions

1. What is visual merchandising? Explain the objectives of visual merchandising in India.

2. What is meant by a colour wheel? Discuss the rules of colours that can improve the display.

3. What do you understand by macro-space planogram? Discuss the important steps while setting up a new store.

4. Explain the types of fixtures and their applications in food and grocery products.

5. Define online visual merchandising. Describe the factors related to visual merchandising that must be taken care of while planning to design a hotel.

6. Describe the main types of sources of lighting and types of lighting fixtures setting.

7. Explain the display approach for apparels. Discuss the comparative study across retail formats.

(B) Essay Type Questions

8. Discuss in detail the different types of displays and display setting. Explain the essentials of a good display.

9. Write short notes on any three:

a) Façade Signage

b) Exclusive Store

c) Fittings and Hardware

d) Kiosks

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