IGNOU IBO 02 Solved Assignment 2025 English Medium PDF Download

IGNOU IBO 02 Solved Assignment 2025 English Medium Question Paper

IBO 02 : International Marketing Management

1. A company wants to enter into international markets. The company decided to involve another company in the foreign country. State the modes of entry where the scope for the involvement of a foreign company is possible. Explain those modes and critically evaluate and state in which situations each of them is suitable.

2. “Compared with products, marketing of services poses distinctive challenges to marketers”. Explain why it is so, and enumerate the marketing challenges.

3. Write short notes on the following:
a) Advertising appeals and product characteristics
b) EPRG orientation of firm
c) Pricing methods and practices in international marketing
d) International marketing concepts

4. Differentiate between the following:
a) Warranty and Guarantee
b) Primary data and Secondary data
c) Direct and Indirect selling channels
d) Domestic and International marketing planning

5. Comment on the following statement:
a) “A marketing research report should merely present the findings. It must not comment on the possible course of action(s) to be taken on the basis of the study results.”
b) “International marketing research is full of complexities”.
c) “Global positioning is most effective for product categories that approach either end of ‘high-touch/high-tech’ continuum”
d) “Analysis of legal conditions are a very critical component in selecting foreign markets”.

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