IGNOU MCO 06 Solved Assignment 2024-25 English Medium PDF Download

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IGNOU MCO 06 Solved Assignment 2024-25 English Medium PDF Download Details

Course Code: MCO 06
Course Title: MARKETING MANAGEMENT
Session: July 2024-January 2025
Medium: English
Assignment Code: MCO-06/TMA/2024-2025
University: IGNOU (Indira Gandhi National Open University)

IGNOU MCO 06 Solved Assignment 2024-25 English Medium Question Paper

1) a) Describe the profile of a company which has adopted the marketing concept.
b) Classify the different types of intermediaries and provide examples of each type in the context of a consumer goods market.

2) Explain the concept of market segmentation and why it is important for businesses. Identify and describe three different market segmentation strategies and provide an example of a company that uses each strategy effectively.

3) Write short notes on the following:
a) Price determination
b) Relationship marketing
c) Freud’s Psychoanalytical theory of personality
d) Publicity strategies

4) Differentiate between the following:
a) production concept and product concept
b) Market skimming and penetration pricing strategies.
c) Marketing research and marketing information system.
d) Brand extension with brand loyalty.

5) Comment briefly on the following statement:
a) “The environment becomes important due to the fact that it is changing and there is uncertainty”.
b) Consumer’s decision to purchase a product is influenced by a host of factors.
c) “Rural markets in India offer huge opportunities and challenges to marketers”
d) “There are so many inter-linkages between services and products in several instances.

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