IGNOU MCO 06 Solved Assignment 2025-26 English Medium PDF Download Details
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| Course Code | MCO 06 |
| Course Title | MARKETING MANAGEMENT |
| Session | July 2025 – January 2026 |
| Medium | English |
| Assignment Code | MCO-06/TMA/2025-2026 |
IGNOU MCO 06 Solved Assignment 2025-26 English Medium Question Paper
MCO 06 : MARKETING MANAGEMENT
1. Explain the concept of the marketing mix. Critically evaluate the role of each element of the 4Ps with suitable examples.
2. Discuss the process of setting the price for a new product. What pricing methods can a firm use during the introduction stage?
3. Write short notes on the following:
a) Strategic Marketing Planning
b) Brand Equity
c) Customer Relationship Management
d) SWOT Analysis
4. Differentiate between the following:
a) Advertising and Personal Selling
b) Customer Needs and Wants
c) Primary Data and Secondary Data in Marketing Research
d) Traditional Marketing and Digital Marketing
5. Comment briefly on the following statement:
a) Customer is the king in modern marketing.
b) Customer retention is more profitable than customer acquisition.
c) The consumer buying decision is influenced by psychological factors.
d) A well-crafted brand distinguishes a product in the market.
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