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Course Code	MMPB 005
Course Title	MARKETING OF FINANCIAL SERVICES
Session	July 2026 – January 2027
Medium	English
Assignment Code	MMPB-005/TMA/JULY/2026

IGNOU MMPB 005 Solved Assignment 2026-27 English Medium Question Paper

MMPB 005 : MARKETING OF FINANCIAL SERVICES

1. Discuss the nature and scope of financial services in India. Examine the role of financial services in economic development, financial inclusion and wealth creation in the country with suitable examples.

2. Explain the various banking and non-banking financial products and services available in India. Critically evaluate the strategies used by banks for attracting and retaining customers in a highly competitive financial market.

3. Define Merchant Banking. Describe the role of merchant banking in issue management and underwriting services.

4. Compare the marketing strategies adopted in insurance services and mutual funds. How do financial institutions design promotional and distribution strategies for these sectors in India?

5. What is the role of analytics in CRM? What are some examples of how analytics can be used in CRM?

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