IGNOU MMPC 006 Solved Assignment 2025-26 PDF Download

IGNOU MMPC 006 Solved Assignment 2025-26 PDF Download Details

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IGNOU MMPC 006 Solved Assignment 2025-26 Question Paper

MMPC 006 : MARKETING MANAGEMENT

1. “Market segmentation is important for target markets and target markets are important for product positioning.” Select two products one each from FMCG and consumer durables of your choice and discuss the above statement.

2. Do you think that the Indian marketers are giving the required attention to serve the bottom of the pyramid and try to develop marketing strategies for people with lesser purchasing power? Discuss with a suitable example of your choice.

3. Identify the basic factors that prompt a company to brand its products. Select any well-advertised brand of your choice and define the personality of that brand.

4. What makes pricing of services a challenging task for marketers? Identify any two service offerings of your choice and propose how to overcome these challenges.

5. Write short notes on following:

a) Integrated Marketing Communication

b) Digital Marketing

c) Factors determining choice of channels of distribution

d) Marketing Mix at Different Stages of Product Life Cycle (PLC)

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