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IGNOU MMPC 006 Solved Assignment 2026-27 English Medium PDF Download Details

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Course Code	MMPC 006
Course Title	MARKETING MANAGEMENT
Session	July 2026 – January 2027
Medium	English
Assignment Code	MMPC-006/TMA/JULY/2026

IGNOU MMPC 006 Solved Assignment 2026-27 English Medium Question Paper

MMPC 006 : MARKETING MANAGEMENT

1. Discuss the importance of marketing management in contemporary business environment and explain how companies use market segmentation, targeting, and positioning (STP) strategies to gain competitive advantage with suitable examples.

2. Explain the role of digital marketing and social media marketing in building customer engagement and brand awareness. Discuss any two digital marketing tools used by organizations in India with suitable examples.

3. Define branding and explain the major factors responsible for creating a strong brand image. Discuss how packaging, promotion, and customer experience contribute to brand loyalty.

4. Pricing decisions play an important role in delivering customer value. Explain any two pricing methods used by marketers.

5. Write short notes on the following:

a) Buying Decision Process

b) Product Life Cycle (PLC)

c) Integrated Marketing Communication (IMC)

d) Ethical Marketing Practices

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