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Course Code	MMPM 001
Course Title	CONSUMER BEHAVIOUR
Session	July 2026 – January 2027
Medium	English
Assignment Code	MMPM-001/TMA/JULY/2026

IGNOU MMPM 001 Solved Assignment 2026-27 English Medium Question Paper

MMPM 001 : CONSUMER BEHAVIOUR

1. “Digital technology has transformed the way consumers search, evaluate, and purchase products and services.” Support your answer with suitable examples from the Indian market.

2. Select any product category of your choice and analyze how marketers adapt their strategies to different cultural and social segments in India.

3. Critically examine the role of motivation, perception, and learning in shaping consumer behaviour.

4. Choose any high-involvement product and explain how different family members and social influences affect the purchase process.

5. Write short notes on the following:

a) Consumer Involvement and Decision-Making

b) Lifestyle and Psychographic Segmentation

c) Post-Purchase Behaviour and Customer Satisfaction

d) Ethical Issues in Consumer Behaviour Research

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