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Course Code	MMPM 003
Course Title	PRODUCT AND BRAND MANAGEMENT
Session	July 2026 – January 2027
Medium	English
Assignment Code	MMPM-003/TMA/JULY/2026

IGNOU MMPM 003 Solved Assignment 2026-27 English Medium Question Paper

MMPM 003 : PRODUCT AND BRAND MANAGEMENT

1. Define Product Management? Explain the role and responsibilities of Product Manager?

2. Discuss Product Line analysis? What are the advantages and disadvantage of line Extensions? Explain in detail?

3. Why Branding is important for Customers? Which of the six building blocks are most important in building Brand? Justify your answer with suitable example?

4. What are the five levers which brands can use sustain value over time? Describe any two of these with examples?

5. Write short notes on the following

a) Product Mix

b) Brand Mantra

c) PLC

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