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IGNOU MMPM 005 Solved Assignment 2026-27 English Medium PDF Download

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IGNOU MMPM 005 Solved Assignment 2026-27 English Medium PDF Download Details

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Course Code MMPM 005
Course Title MARKETING OF SERVICES
Session July 2026 – January 2027
Medium English
Assignment Code MMPM-005/TMA/JULY/2026

IGNOU MMPM 005 Solved Assignment 2026-27 English Medium Question Paper

MMPM 005 : MARKETING OF SERVICES

1. Discuss the conceptual framework for services marketing with reference to the characteristics and marketing implications of services. 

2. Discuss the different levels of service product and analyse how a service organisation can use augmented service offerings to create differentiation and customer value in a competitive market.

3. Discuss the role of people in service marketing and explain how internal marketing and people management strategies can improve service quality and customer satisfaction in a service firm.

4. Discuss the Gronroos Model and analyse its usefulness in evaluating customer perceptions of service quality in any service organization of your choice. 

5. Write a short note on the following:

a. Service Marketing Triangle

b. SERVQUAL Model

c. Integrated Service Marketing Communication

d. Managing Demand and Capacity in Services

e. Facilitating Services and Supporting Services.

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