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IGNOU MMPM 006 Solved Assignment 2026 PDF Download Details

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Course Code	MMPM 006
Course Title	MARKETING RESEARCH
Session	January 2026 and July 2026
Medium	NA
Assignment Code	MMPM-006/TMA/JAN/2026

IGNOU MMPM 006 Solved Assignment 2026 Question Paper

MMPM 006 : MARKETING RESEARCH

1. What is the difference between a marketing information system and marketing research? Justify the need for marketing research.

2. Distinguish between exploratory and descriptive research design. Explain the various extraneous variables that, if not controlled in an experiment, may contaminate the effect of the independent variable.

3. What do you understand by the term “correlation”? Explain how the study of the correlation coefficient helps in understanding the relationship between variables under consideration.

4. What do you mean by “big data”? Explain the types of big data & the characteristics of big data with an example.

5. Write short notes on following:

a. Multidimensional Scaling

b. Cluster Analysis

c. Discriminant analysis

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