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IGNOU MMPM 007 Solved Assignment 2026 PDF Download Details

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Course Code	MMPM 007
Course Title	Integrated Marketing Communication
Session	January 2026 and July 2026
Medium	NA
Assignment Code	MMPM-007/TMA/JAN/2026

IGNOU MMPM 007 Solved Assignment 2026 Question Paper

MMPM 007 : Integrated Marketing Communication

1. What is Digital Marketing? Distinguish between Digital Marketing and Traditional Marketing and also why you prefer Digital marketing over traditional marketing justify with suitable reasons of your choice?

2. Define Advertising and list the major objectives of advertising that firms do consider? What is the PRACE framework in advertising? discuss

3. Define the meaning and scope of Sales Promotion? Explain the various types of Sales Promotion techniques and their importance?

4. Define Media and discuss its importance in IMC? Explain different types of media with suitable examples?

5. Explain the Consumerism in India and also briefly discuss about Consumer Protection Act 1986? What are the key objectives of Consumer Protection act 1986?

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