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IGNOU MMPM 008 Solved Assignment 2026 PDF Download Details

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Course Code	MMPM 008
Course Title	RURAL MARKETING
Session	January 2026 and July 2026
Medium	NA
Assignment Code	MMPM-008/TMA/JAN/2026

IGNOU MMPM 008 Solved Assignment 2026 Question Paper

MMPM 008 : RURAL MARKETING

1. How do you assess the process of rural development based on the environmental factors. Discuss with examples.

2. Explain the role of personal factors in the context of rural consumers. Also, state how it differs from urban consumers’ buying behaviour.

3. Is the qualitative research approach more suitable in the rural context? Describe the different qualitative research tools and techniques used in rural marketing research.

4. How do you price products for different rural market segments (quality-conscious, value-conscious, and price-conscious)? Discuss with the help of suitable examples

5. Write short notes on following:

a) Role of digitization in the rural distribution system.

b) Impact of financial inclusion initiatives on the rural distribution system.

c) scope and opportunities for start-ups in the rural market.

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